At Nexira, we understand that the world of superfood powders can be a complex one. With the rise of health and wellness trends, more and more companies are looking into the potential of incorporating these nutrient-packed powders into their product lines. In this comprehensive guide, we will dive into the world of superfood powders, highlighting their role in functional beverages as well as the growing market trends.
Superfood powders are condensed, powdered forms of highly nutritious foods, often derived from fruits, vegetables, seeds, or grains. They are celebrated for their dense nutritional profiles, packed with vitamins, minerals, antioxidants, and other health-promoting compounds. These powders can be easily incorporated into various food and beverage products, enhancing not only their nutritional value but also their appeal to health-conscious consumers.
In the realm of functional beverages, superfood powders play a pivotal role. These beverages are designed to boost health and wellness, offering benefits beyond hydration. Superfood powders enhance these beverages by supplying a concentrated dose of nutrients, thereby enhancing their functionality. From smoothies and juices to teas and energy drinks, superfood powders are transforming the beverage industry by enabling manufacturers to create products that cater to a variety of health and wellness needs.
In recent years, the functional beverage sector has been experiencing a significant surge, and superfood powders have been at the forefront of this trend. As consumers become more focused on health and wellness, demand for nutrient-dense beverages is growing. Companies are responding by creating innovative products that incorporate superfood powders, capitalizing on their high nutritional content and diverse range of health benefits.
Functional beverages, as their name implies, go beyond basic hydration. These are drinks designed to deliver additional health benefits, armed with vitamins, minerals, and other nutrients that improve the overall well-being of the consumer. They include energy drinks, sports drinks, fortified water, dairy products, and juices, to name a few. A study from Grand View Research suggests that the global functional beverage market could reach an impressive $208.13 billion by 2024.[1]
Superfood powders can also increase the overall value of the beverage. According to a report from Mintel, 72% of consumers are willing to pay more for food and drink with high-quality ingredients.[2] By adding superfood powders, brands can justify a higher price tag thanks to an elevated nutritional profile.
Green powder like matcha is not new to the health-conscious crowd. However, we are seeing an upsurge in interest for berries superfood powders. From nutrient-dense acai and goji berries to antioxidant-rich blueberries and blackberries. These powders pack a punch in terms of flavor and can easily be incorporated into a range of recipes. The power of superfood powders is in their versatility and the convenience they provide by packing significant nutritional content into an easy-to-use, versatile format.
The ever-increasing shift towards healthier lifestyles and the need for natural ingredients in our everyday foods and beverages hold great promise. They’re transforming consumers’ health routines, from morning smoothies to evening de-stress teas.
Join Nexira on this sensory journey encompassing taste, texture, and color – and start creating nutrition that is evolutive with market trends, harnessing the powerful forces of nature in recognizable superfoods – in a whole new way!
This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease
