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Benefits of the Blueberry: A Small but Mighty Nutritional Superfood 

Global leader in natural ingredients, Nexira shares the optimal ways to use blueberry powder in order to make the most of its super nutritional benefits

Blueberries are consistently a top-ranked superfood  

Year after year, one of the top-ranking superfoods has always been blueberries, and 2023 is no exception. Blueberries ranked third overall on the “What’s Trending in Nutrition” Survey, in which respondents selected their top 10 superfood choices. In addition to their high placement on the list, they are the only fruit to be chosen this time. 

Today's Dietitian presents the top 10 superfoods for 2023
Blueberries ranked 3rd in the Top 10 Superfoods for 2023 – they were the only fruit that made the list.

Apparently consumers can’t get enough of them, for blueberries are perceived to help support the immune system. As it happens, blueberries are naturally full of powerful antioxidants, specifically anthocyanins. Superfoods with nutrients such as blueberries which can help to support immune function are becoming more accessible and affordable, resulting in increased sales of this nutritious fruit.  

Superfoods as blueberries bring a lot of benefits for the immune system
PHOTO: ROSS WOODHALL / GETTY IMAGES 

Are blueberry powders as healthy as fresh blueberries? 

Absolutely, both blueberry extract and wild blueberries can be healthy choices to incorporate into your diet.  

Fresh blueberries are a good source of fiber, vitamin C, vitamin K, and manganese. They are also high in antioxidants, particularly anthocyanins, which give blueberries their deep blue color and have been linked to a range of health benefits, such as reducing inflammation and improving cognitive function. Indeed, blueberry consumption improves working memory, providing additional support for cognitive functions.

On the other hand, blueberry powder like Atmospheric BLUEBERRY is made by drying and grinding whole blueberries into a concentrated powder. It can be a convenient and versatile way to incorporate blueberries into your diet. It offers a longer shelf life and is easy to use in a wide variety of recipes. Moreover, blueberry powders can still be a good source of anthocyanins and other beneficial compounds. 

It’s important to choose a high-quality blueberry extract from a reputable source to ensure you’re getting the maximum nutritional benefits. Atmospheric BLUEBERRY by POW(D)ER range offers a concentrated way to enjoy the benefits of blueberries! 

Unlike cultivated blueberries, fresh berries are high in dietary fiber, which promotes healthy and regular digestion.

Let’s explore how to use organic, healthy wild blueberry powder in the most efficient way. 

What are some ways to use blueberry powder? 

Blueberry powder is a quick and convenient way to include these little powerhouses in your daily diet and quickly reap the health benefits. Blueberry powder is a nutrient-dense ingredient which is easy to add to any beverage by mixing it into juices and smoothies. Blueberry powder adds a good taste to anything it’s mixed with, and creates a rich blue color, making it more visually appealing as well. 

According to Food Insight, consumers who prioritize well-being are increasingly seeking nutrition in beverages that provides the same benefits as consuming the whole fruit. Using blueberry powder is a convenient alternative, especially when time is short in the morning and sitting down to eat breakfast isn’t always possible. Instead, mixing the blueberry powder into juice or a smoothie and drinking it on the go can help make sure you’re on time for your morning meeting – and you show up feeling satisfied and healthy

On mornings when you have a little extra time, blueberry powder is the perfect healthy ingredient with which to make pancakes, and to mix into your yogurt and cereal. There are so many ways to enjoy it, while naturally benefiting from the antioxidants

For a super-nutritional sweet treat, try this recipe for vegan coconut cupcakes which features Atmospheric Blueberry Powder as a key ingredient in both the filling and the frosting. Don’t let its looks deceive you – this dessert is packed with nutrients

blueberry powder

At breakfast, for a pre-or post-workout meal, or merely for the purpose of satiating your mid-afternoon snack craving with a nutritional boost, functional beverages are quick and easy to prepare with blueberry powder. For example, organic blueberry powder provides a low-sugar, plant-based antioxidant-rich superfood that’s simple to consume any time of day or night. 

The POW(D)ER range encapsulates the culmination of Nexira‘s research and discoveries regarding the unique natural properties of superfoods, including antioxidant qualities; for those looking to supplement their regular meals the nutrient-dense superfood powders contain many vitamins and minerals. Fruit Powders like Atmospheric Blueberry POW(D)ER by Nexira is easy to mix into cereals, smoothies, yogurts, pancakes, and more, resulting in a simple way for consumers to reap the benefits provided by the unique traditional properties of blueberries

For btob customers, in what types of products can you use blueberry powder?

Reflecting the core values of consumers, food and beverage manufacturers have applied initiatives to infuse their food and beverage products with ingredients that provide desirable health benefits, enhancing the end product with claims of healthy nutrition, antioxidants, and vitamins, while still ensuring they appeal to the senses of consumers with rich tastes and textures.  

Blueberry powder is a top ranking superfood nutritional benefits

Use wild blueberry powder as a primary ingredient to deliver products with benefits that matter to consumers: 

Consuming superfoods such as blueberry supplementation and related products as blueberry powder can help to create an optimal nutrient-dense diet geared towards an individual’s desired health benefits or fitness goals. There are multiple benefits of wild blueberry powder and its flavor works well with others in the Nexira POW(D)ER range. Follow the guide to create SuperBlends, by mixing blueberry powder and other organic superfood powders to create high-quality, tasty products that can help provide maximum health benefits as a good cardiovascular health to consumers. 

What are the perceived benefits of organic blueberry powder?  

According to a recent report from Vitafood Insights, many consumers are looking for nutritional ingredients and superfoods that will have a positive impact on their broader health. One in three consumers say they’ve recently purchased food or beverages that they believe will help boost their immunity, and often these include superfood ingredients such as blueberries which are known to have high antioxidant properties, which may help protect your cells against damage from free radicals, and may help reduce your risk from certain illnesses.

What about your outer appearance – is organic blueberry powder good for your skin?

The answer is yes!

Antioxidants are crucial for hair growth, strong nails, and healthy skin. Many consumers are seeking a simpler way to incorporate this healthy berry into their daily diets, so they can experience these benefits without eating all that fruit. Regular consumption of blueberry powder would also helps in bone health and endothelial function.

This is where the blueberry powder comes in – it is so easy to mix with beverages like shakes and smoothies, and hot or cold foods such as yogurts, pancakes, dips, soups, cereal and more. Versatile blueberry powder is an easy and excellent source of supernutrients. Experience all these benefits by adding our wild blueberry powder to your daily diet. Discover the powder of wild blueberries and transform your health today.


This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease